The objective was to develop a brand identity for the new podcast project 'Die Abhöre.' Part of the mission was to encapsulate the essence of their vision.
About the project
The podcast project aimed to showcase 3-4 carefully curated songs each week, with a focus on delivering fresh and cutting-edge music to industry professionals, such as radio producers and music producers. The brand identity should not only appeal to those within the music industry but also resonate with a broader audience that values high-quality music. Through thoughtful design and visual storytelling, I aim to craft an identity that mirrors the fresh and cutting-edge essence of our podcast, inviting listeners on a journey of sonic discovery.
“Die Abhören” is a term that holds a special significance among individuals who are part of the music industry. It refers to a weekly gathering where all the key decision-makers come together to listen to the latest releases in the world of music. This meeting is a crucial aspect of the industry, as it allows these individuals to stay updated with the newest trends, sounds, and artists.
The brand places a strong emphasis on blending the vintage (analog) with the modern (digital), thereby creating a unique and captivating experience for its audience. This approach is underpinned by a deep understanding of the client’s vision and their desire to convey a range of concepts through the brand. These concepts include music, electronics, frequencies, and sunset, all of which are seamlessly integrated into the brand’s design and aesthetic.