Brand Designer


Munich, Germany




The objective was to develop a brand identity for the new podcast project 'Die Abhöre.' Part of the mission was to encapsulate the essence of their vision.

About the project

The podcast project aimed to showcase 3-4 carefully curated songs each week, with a focus on delivering fresh and cutting-edge music to industry professionals, such as radio producers and music producers. The brand identity should not only appeal to those within the music industry but also resonate with a broader audience that values high-quality music. Through thoughtful design and visual storytelling, I aim to craft an identity that mirrors the fresh and cutting-edge essence of our podcast, inviting listeners on a journey of sonic discovery.


“Die Abhören” is a term that holds a special significance among individuals who are part of the music industry. It refers to a weekly gathering where all the key decision-makers come together to listen to the latest releases in the world of music. This meeting is a crucial aspect of the industry, as it allows these individuals to stay updated with the newest trends, sounds, and artists.


The brand places a strong emphasis on blending the vintage (analog) with the modern (digital), thereby creating a unique and captivating experience for its audience. This approach is underpinned by a deep understanding of the client’s vision and their desire to convey a range of concepts through the brand. These concepts include music, electronics, frequencies, and sunset, all of which are seamlessly integrated into the brand’s design and aesthetic.


"Die Abhören" Podcast project is a promising endeavor set to bridge the gap between vintage and modern music, offering a carefully curated selection of songs to both industry professionals and music enthusiasts. The brand's name, rooted in the industry's tradition, signifies its commitment to keeping listeners up-to-date with the latest trends while blending analog and digital elements to create a truly unique musical experience. With a focus on music, high frequencies, and the magic of sunset, this project aspires to captivate a wide-ranging audience with its fresh and cutting-edge approach.